2024 Beyond Beauty Report: Understanding Your Customers and Fuelling Growth
An in-depth analysis on the important factors that drive customer loyalty and satisfaction in Nigeria’s thriving beauty market.
The Nigerian beauty industry is booming, and its growth is not slowing down. With projected revenues of $9.72 billion by 2024, now is the perfect time to position your business for success.
But how do you stand out in a crowded market?
We surveyed about 500 beauty customers to uncover what really matters to them when choosing and sticking with beauty services.
Ready to take your beauty business to the next level?
So, what do beauty service clients value the most?
Word of mouth
7 in 10 customers try new beauty businesses based on recommendations.
Convenience is key
58.2% of clients prefer booking their appointments online.
Reward for loyalty matters. A lot.
93% of customers are more likely to return if you offer a rewards program. Over half of Nigerians would prefer discounts on services than any other type of loyalty reward.
Why This Data Matters
This report isn’t just data—it’s a roadmap for growing your business. Whether you run a salon, spa, or barbershop, the insights will help you:
Improve convenience with online booking systems
Improve convenience with online booking systems
Improve convenience with online booking systems
Improve convenience with online booking systems
Ready to take your beauty business to the next level?
Download the report now and start making better decisions for your business growth.
